Customer Insights - Journeys

Real-time marketing that survives contact with legal: journeys, triggers, forms, and consent that actually holds up.

3 recipes

Two cooks, one pot: rebuilding a double opt-in

A consent form and a cloud flow were writing to the same consent rows in undefined order. We stopped hardening the race and removed the second writer instead.

Cooking time 7 minadvanced

Customer Insights - Journeys

What nobody tells you about the marketing form editor

Field notes from embedding real-time marketing forms into a system we did not own: stale data sources, the string undefined, event timing, and why there is no undo.

Cooking time 8 minadvanced

Customer Insights - Journeys

The three-layer consent hierarchy in Customer Insights - Journeys

A short introduction to how consent is structured in CIJ: compliance profiles, purposes, and topics, and why the distinction matters.

Cooking time 3 minmedium

New recipes, whenever one is actually done

No schedule, no filler. A post goes up when something has been built, tested and is worth passing on.

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Written by one person. Replies come from the same one.